5 Types of Journey Maps and when to use them?
Summary: When conducting Customer Journey Mapping, you have five options for representing the journey. The choice depends on your intention for the mapping process, business goals
Who’s defining your user journey?
Summary: There is a distinction at the heart of service design that most organisations never fully reckon with. It lurks beneath years of journey mapping
Why you need Backwards Journey mapping
Summary: Break out of your time frame in journey mapping! Most people map current customer journeys. Along with the current state, future journey mapping can
Journey Mapping Training
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Getting Journey Mapping & Personas right
3 hours-(group activities, 1:1 access to Frank Spillers) DATE/TIME: February 24th 2021 at 2:00 PM UTC; 6:30 PM IST; 6:00 AM PST; 9:00 AM EST Format: Zoom
Essentials of Journey Mapping- How to map out the user journey
Essentials of Journey Mapping is Part 1 of a 2-part webinar on how to create a Journey Map, and how to manage the journey mapping process for
Why We Work in Silos
Summary: Despite decades of talk about breaking down silos, they persist. In every large organisation, teams still hoard information, avoid collaboration, and stick tightly to
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Service Designer Interaction Designer Service Designer Company Overview: Experience Dynamics is a leading user experience (UX) design consultancy dedicated to creating exceptional human-centered solutions for
Understanding ecosystems in service design
Summary: Ecosystems exist around any business or solution. Uncovering and understanding ecosystems can increase the value-add returned to your business and experience strategy. Today, a
Conduct a Touchpoint Mapping
Summary: Touchpoint mapping is an inventorying technique used in Service Design to identify customer, employee, and brand interactions throughout a service or product experience. By