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Asian Chinese couple has a moment of truth with a sales rep high five

Designing the Moment of Truth

In service design, a “moment of truth” (MOT) refers to the perceptions formed during critical moments or interactions between a customer and a service provider.

sustainability ux meeting people sit and discuss

Why Sustainability design?

Summary: The recent UN call to action on sustainability means UX and Service Designers need to move quickly to both respond to customer demands for

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