Why Agentic AI Needs User Values
August 27, 2025
Summary: Agentic AI, or AI that completes tasks end-to-end, requires the intent and steering of user values. Using user values with context and intent interpreting,
Frank Spillers
About Author
Frank Spillers is an inclusive Service Designer and UX veteran. He founded an award-winning UX consultancy in 2001 (Experience Dynamics), working with Nike, Intel, World Bank, Microsoft, City of New York, Global Disability Rights Now, Greater London Authority, and more. He spent 25 years training hundreds of teams privately and another seven years delivering custom trainings for Interaction Design Foundation, the world’s largest design school attended by teams from Adobe, IBM, T-Mobile, Philips, and the UN.
Frank is a subject matter expert in: Service Design, UX management, Inclusive Design, Service Design, VR/AR UX, Accessibility, Emotion Design, mobile UX, and cross-cultural design (localization UX).
Frank is an independent consultant and provides training and mentoring to Google, Harvard, Accenture, Dell, Mercedes Benz, Zappos, Netflix, FedEx, and more at his UX Inner Circle: www.uxinnercircle.com
Posts Added by Author
Why We Work in Silos
July 22, 2025
Summary: Despite decades of talk about breaking down silos, they persist. In every large organisation, teams still hoard information, avoid collaboration, and stick tightly to
Red Flag: No AI without UX
June 19, 2025
Summary: Call centre customers are rejecting AI-only support roll-outs. This is a major red flag for UX and service designers. It’s not enough for AI
AI Can’t Have Lived Experience: Why That’s a Problem
June 11, 2025
Summary: AI can’t have lived experience. This fact is a critical limitation, especially when it is used to make decisions about people. Lived experience is
Why Jumping to Solutions Is Holding Your Team Back
June 5, 2025
Summary: Why jumping to solutions is holding your team back…And what to do instead. UX and Service Designers must help stakeholders address this fundamental weakness
The State of AI: Actual vs Imagined
April 21, 2025
Summary: AI is in a state of growth and transition. But its destination is uncertain. Certain interested and uninformed parties, including CEOs of GenAI firms
Untangling the empathy backlash in UX
April 16, 2025
Summary: What topic draws condemnation and sparks eye-rolls in UX? Empathy. Empathy, the mere mention of it, has created a backlash in the UX community.
The problem with Inclusive Design and Temporary Disabilities
April 10, 2025
Summary: By elevating temporary disabilities, you may quickly lose the plot of the disability experience. Instead of getting excited about temporary disabilities, focus on doing
Design Manager vs. Design Leader
February 28, 2025
Summary: Leadership from designers is not just about managing projects—it’s about driving business impact, organizational change, and cultural transformation. Organizations prioritizing design leadership see measurable
No Accessibility Without This
January 31, 2025
Summary: Designing for accessibility and inclusivity has become central to design conversations. However, disability advocacy within this context often gets reduced to technical compliance or
Why you need Backwards Journey mapping
December 6, 2024
Summary: Break out of your time frame in journey mapping! Most people map current customer journeys. Along with the current state, future journey mapping can
Wrong UX Ways to Improve your Product
October 31, 2024
Summary: Gathering user feedback can seem straightforward: just ask users what they think! Polls and surveys are quick, scalable, and seem democratic to product teams.