The Death of Two Toxic Thoughts in AI Strategy
March 17, 2026
Summary: Two narratives that saw heavy rotation in 2025 ought to be challenged. The first challenge is that AI is not a feature. It changes
Frank Spillers
About Author
Frank Spillers is a Design Leader and UX/Service Design veteran. He founded an award-winning UX consultancy in 2001 (Experience Dynamics), working with Nike, Intel, World Bank, Microsoft, City of New York, Global Disability Rights Now, Greater London Authority, and more. He spent 25 years training hundreds of teams privately and another seven years delivering custom trainings for Interaction Design Foundation, the world’s largest design school attended by teams from Adobe, IBM, T-Mobile, Philips, and the UN.
Frank is a subject matter expert in: Service Design, UX management, Inclusive Design, Service Design, AI, VR/AR UX, Accessibility, Emotion Design, mobile UX, and cross-cultural design (localization UX).
Frank is an independent consultant and provides training and mentoring to Google, Harvard, Accenture, Dell, Mercedes Benz, Zappos, Netflix, FedEx, and more at his UX Inner Circle: www.uxinnercircle.com
Posts Added by Author
Defining Agentic UX
March 9, 2026
Summary: We need to build clearer, human-centred approaches to how we hand over control to generative AI agents. “Agentic AI” or automation using AI-assisted workflows,
Happy New Year—Unless It’s NOT
January 2, 2026
Summary: Content, products and services across channels can and often do reflect your cultural biases, not those of your audience. UX has always been about
Service Design Has Two Jobs. Most Teams Only Do One.
December 15, 2025
Summary: Tactical service design improves experiences within existing constraints, while strategic service design changes the systems that create those experiences. Most organisations expect transformation but
The Invisible Cost of Invisible UX in AI Design
October 1, 2025
AI products are being roadmapped with dazzling demos and bold claims. Specifically, MIT finds that 95% of these AI pilots fail. Worse, we’re seeing a
Why Agentic AI Needs User Values
August 27, 2025
Summary: Agentic AI, or AI that completes tasks end-to-end, requires the intent and steering of user values. Using user values with context and intent interpreting,
Why We Work in Silos
July 22, 2025
Summary: Despite decades of talk about breaking down silos, they persist. In every large organisation, teams still hoard information, avoid collaboration, and stick tightly to
Red Flag: No AI without UX
June 19, 2025
Summary: Call centre customers are rejecting AI-only support roll-outs. This is a major red flag for UX and service designers. It’s not enough for AI
AI Can’t Have Lived Experience: Why That’s a Problem
June 11, 2025
Summary: AI can’t have lived experience. This fact is a critical limitation, especially when it is used to make decisions about people. Lived experience is
Why Jumping to Solutions Is Holding Your Team Back
June 5, 2025
Summary: Why jumping to solutions is holding your team back…And what to do instead. UX and Service Designers must help stakeholders address this fundamental weakness
The State of AI: Actual vs Imagined
April 21, 2025
Summary: AI is in a state of growth and transition. But its destination is uncertain. Certain interested and uninformed parties, including CEOs of GenAI firms
Untangling the empathy backlash in UX
April 16, 2025
Summary: What topic draws condemnation and sparks eye-rolls in UX? Empathy. Empathy, the mere mention of it, has created a backlash in the UX community.