Summary: Understanding the difference between ease of use and context of use is one of the most important UX distinctions. Context of use focuses on where,
Summary: Recruiting UX participants requires careful consideration of the users you want to involve in your study. While recruiting is commonly performed and is necessary for gaining fast
Question: How many users do you need in user testing to have an accurate outcome? Answer 1: = 5 users (Jakob Nielsen and Thomas Landauer,
Summary: The power of Diary Studies in UX Research lies in their view of experience over time. Diary Studies are one of the most under-utilized
Summary: Hiring the right UX managers, like hiring UX designers, requires diligence in understanding its role, functions, and business value. Managing UX requires a deep understanding
In the quest for exceptional UX, many engineering, marketing, and business teams often overlook one key factor: understanding customer value. While some focus on creating
The quality of their management determines the efficiency and effectiveness of UX teams. Commonly, organizations employ UX Designers without a clear understanding of their roles
Summary: UX managers are increasingly in high demand, in fact reports indicate there are currently not enough UX managers to fill the need. For the industry, this is
Summary: Fitness tracking is nuanced and even slightly controversial: Do users want to monitor and track (quantify) their behavior and activity? More importantly, does it work
Summary: Killer features are generally understood to be ranked highly on value proposition for users. However, a class of features run under the radar of most
Summary: Many organizations and individuals continue to equate or substitute market research for usability research. UX and marketing or brand insights are completely different and should
Summary: Hiring UX Designers and UX managers or UX consultants can be difficult, especially for product, marketing, engineering, or HR folks who are unfamiliar with what
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