Summary: Personas have very practical value, not only as tools to unify organizational understanding of the end-user, but also as specific instruments to make your designs
Summary:Welcome to a 60-minute video recording of an insightful webinar hosted by Frank Spillers, the Chief Experience Officer at Experience Dynamics. Learn e-commerce usability,
Summary: Focus groups are innapropriate as a research technique to gather usability or user experience requirements. This is due to the fact they are opinion driven and not behavior
Summary: The Power of Rapid Ethnography is in its potential to quickly help you understand your user’s problem space. Before jumping to solutions, understanding the
Summary: Outside-in design organizations live and breathe user experience. The main differentiator between a technology-driven organization and a Human-Centered design approach is in decision-making. With Outside-In,
Summary: Outside-In design organizations live and breathe user experience. The main differentiator between a technology-driven organization and a Human-Centered design approach is in decision-making. With Outside-In
Summary: Prototyping is a valuable sketching process for generating UX/UI. It saves you time, saves you confusion, and helps you visualize quickly and cheaply. Here are
Summary: UX Practitioners, and more importantly stakeholders must avoid making the mistake of over-generalizing or incorrectly observing user test sessions. Since the purpose of usability testing is to
Summary: What emotion means for UX strategy: First, human decision-making should not underestimate emotion. It impacts all aspects of our decisions. Next, emotion is important
Summary: Hiring the wrong UX designer or UX agency can cost you, not only in your delivery but also in your confidence to benefit from the
Summary: 3 reasons you should never do User Testing just once: Doing regular, phased, or iterative usability testing gives you the benefit of gaining additional
In this week’s UX Power Up, Frank covers the not so widely discussed topic of personas as roles. Using personas for UX design goals requires you
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