Summary: UX Practitioners, and more importantly stakeholders must avoid making the mistake of over-generalizing or incorrectly observing user test sessions. Since the purpose of usability testing is to
Summary: What emotion means for UX strategy: First, human decision-making should not underestimate emotion. It impacts all aspects of our decisions. Next, emotion is important
Summary: Hiring the wrong UX designer or UX agency can cost you, not only in your delivery but also in your confidence to benefit from the
Summary: 3 reasons you should never do User Testing just once: Doing regular, phased, or iterative usability testing gives you the benefit of gaining additional
In this week’s UX Power Up, Frank covers the not so widely discussed topic of personas as roles. Using personas for UX design goals requires you
Hi Frank Spillers here founder of Experience Dynamics and it’s time for this week’s UX Power Up! So, today’s topic is Empathy Mapping… What is
Many of our user experience consulting clients often ask us if they can or should moderate usability tests sitting next to the user. The most
In this week’s UX Power Up, Frank discusses a Lean UX tactic for developing rapid wireframe ideas…the Design Studio. Design Studios help teams cross-pollinate, but
SOURCES 1. Verma, Vikram (2014) Adobe. Lavacon 2014- The State of Mobile Publishing. http://www.slideshare.net/vickymatch/lavacon-2014-the-state-of-mobile-pu… 2. Google (2012) What Users Want Most From Mobile Sites Today,
In this week’s UX Power Up, Frank covers the insanely important topic of UX maturity and what it takes to build a strong culture of
Summary: Usability testing is usually best conducted early on when you have concepts, wireframes or even static sketches or Photoshop compositions. There are really good reasons
Defining UX (UX is shorthand for user experience) might sound like a dumb question, but it’s often a good idea to define what seems like
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