Summary: Localization is more than just translation. Translation is the starting point for connecting with target markets with the goal of access to messages. However,
Summary: ‘Extreme users’ help you cover ‘edge cases’ deliberately with an aim to de-bias your product or service vision, bring better inclusion to your product,
Summary: What is User-led Transformation? A deliberate strategy for deriving organizational and business value from UX efforts. It means being data-driven and user-focused while creating
Summary: Touchpoints are interactions where customers, employees, and the brand intersect. They offer a purpose to guide, inform, nudge, or enable a customer or employee
Summary: It’s a UX technique for specifying the underlying system and user interactions that occur during task completion. Interactions are based on personas and customer
Summary: What are the pros and cons of UX maturity models? First, they offer a way to assess where your organization is at. Next, they
Summary: UX research projects can inadvertently exclude underrepresented users with recruiting that does not account for bias. Ensuring inclusion as a key approach to your
Summary: What are Heuristic evaluations in UX? An expert review of your design to determine potential problem areas and opportunities for enhancement. They also provide
Summary: Get UX done in a week with Design Sprints. Design Sprints (d. Sprint) are used to supercharge your UX process in just a week,
Summary: You can gain ongoing User Insights with Insight Sprints. First, your organizational buy-in to design direction is a challenge. Next, most UX teams are
Summary: Customer service, customer experience, and user experience efforts come together around touchpoints. Touchpoints are significant interactions between customers and companies, occurring across channels. Figuring out
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